Cooperation

area sense exclusively works with Redken products. Redken was founded in 1960 by American actress Paula Kent and her hairstylist Jheri Redding. They revolutionized the worldwide Haircare industry. Together, the two entrepreneurs created effective and yet mild hair care products which protect the sensitive scalp and hair. In the research and development of their products Redken uses sophisticated technology in combination with creativity and urban inspiration. Redken creates the latest hairstyling trends and is a constant presence at the world’s most important fashion weeks. www.redken.com

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